A NEW ERA OF GISFW

Help relaunch the new Get In Shape For Women.

We rebuilt the model around a research-informed coaching system — Weight Training, Cardio, Nutrition, and Accountability — designed to help women create measurable body transformation.

Exterior of a Get In Shape For Women studio storefront

A real studio experience

Own the room where transformation happens.

The opportunity is not just equipment and square footage — it is a coached, accountable environment women can trust.

Same name. New era. Stronger system.

GISFW grew because women responded to transformation, coaching, and accountability. The next chapter is about relaunching the brand with clearer positioning, peer-reviewed program principles, stronger owner discipline, and a modern boutique studio experience.

Transformation is the proof engine.

Studios win when clients see progress, feel supported, and stay accountable long enough to change.

Market research

Why women-focused boutique fitness has room to win.

The opportunity is not just fitness equipment. It is a smaller, coached environment built around accountability, confidence, and repeatable transformation.

Coached beats anonymous

Many women are looking for instruction, encouragement, and accountability — not another place to figure everything out alone.

Strength is mainstream

Weight training, nutrition habits, and measurable progress are increasingly central to how women define long-term wellness.

Small studio, high trust

Boutique formats can feel more personal than big-box gyms, making relationship-building and retention part of the model.

Local density matters

Female 30+ population and higher-income households help identify where the model may have the strongest local fit.

Studio walkthrough

See the studio experience before you open one.

A quick look inside the environment, equipment, and coaching flow that owners bring to their local market.

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White-glove support

Guidance from location search to grand opening.

Owners are supported through the key decisions that turn an approved market into a ready-to-open studio.

Demographic analysis

Site selection

Studio design

Construction management

Pre-sale marketing

HR best practices

Grand opening

Ongoing support

Protected Territory

Room to grow with defined market coverage.

Owners receive a protected territory designed to support local growth and reduce same-brand overlap as they build community awareness.

Arlington, MA Demographics

1 mile

13,377 F30+ / 11,848 HH $100k+

2 miles

43,587 F30+ / 38,916 HH $100k+

3 miles

86,975 F30+ / 75,320 HH $100k+

F30+ = females ages 30+. HH $100k+ = household incomes $100,000+.

Investment Snapshot

Investment range and income potential.

A clear look at startup costs and reported studio performance from the current franchise disclosure document.

Total Estimated Initial Investment*

$105,437 – $194,832

Estimated range to open and begin operating a studio.

Initial Franchise Fee*

$40,000

One-time franchise fee included in the estimated initial investment.

Median Revenue*

$283,271

Median revenue among reporting studios for FY2023.

Median Profit*

$74,971

Median profit among reporting studios for FY2023.

*See Items 7 and 19, FDD dated August 15, 2024. Not all franchisees achieve these results.

The model is built on four components.

Weight training

Coach-led strength work that supports body composition change.

Cardio

Purposeful conditioning that helps clients progress.

Nutrition

Habit and numbers-based guidance that supports real goals.

Accountability

Appointments, tracking, and support that keep clients consistent.

START THE CONVERSATION

See if studio ownership is right for you.

Share a few details and our team will follow up with the next step.